The Reputation Advantage
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About Us
Our Services
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The Casselman Advantage
We offer our clients specialized communication and consulting services, including:

Reputation and issues management: Strategies that build, protect and enhance your profile and reputation with key stakeholder groups. We develop comprehensive communication plans – integrating media, public relations, community investment, government and stakeholder relations initiatives – that maintain and advance the public’s trust in your organization.

Stakeholder engagement: A progressive approach to stakeholder engagement that builds trust, credibility and long-term relationships. We facilitate dialogue between you and your core constituents – be they environmental, shareholder, community or aboriginal groups – on high-profile or sensitive issues that help you gain insight and enable the execution of your business strategies.

Strategic CSR programs: Corporate responsibility programs that hit the mark with your key stakeholders. Whether it’s identifying strategic priorities, developing a fully integrated plan or writing a sustainability report, we can build a program that’s just right for you.

Sustainability: Environmental and business sustainability initiatives identified, simplified and explained in a way that your stakeholders both trust and understand. We help you communicate clearly and effectively about your work and how it’s making a difference to your employees, to society and to your bottom line.

Public affairs: Adding your voice to the public debate on issues of importance to your business. We work with you to advocate on public policy, public consultation or legislative matters with the potential to impact your organization.

Media and crisis communications: Media and crisis communications that protect and enhance your reputation. We help you respond to business issues on a global, around-the-clock basis, while maintaining public and shareholder confidence in your organization.

Corporate communications and strategic counsel: Compelling communications that position you for the long term, as a responsible business leader and trusted corporate citizen. From award-winning annual, CSR and sustainability reports to strategic guidance on diverse reputational issues, we help you gain the reputation advantage.