Prior to establishing Casselman & Co., Caroline was the Associate Vice President of Corporate Social Responsibility and Public Affairs for Canadian Tire Corporation, where she was responsible for broadening Canadian Tire’s profile and reputation with key external stakeholders, including government, community and industry groups. She also led the company’s public and media relations team which was dedicated to enhancing the brand, reputation and profile of this Canadian business icon.
Prior to joining Canadian Tire, she led the communications and public affairs team at Falconbridge Limited, an international mining company, during an exciting time in the company’s history – the Falconbridge IPO, the battle with INCO over Voisey’s Bay, the Noranda takeover, plus the development of the Collahuasi mine in Chile and the Raglan mine in the Inuit territory of Northern Quebec. Falconbridge’s reputation for progressive stakeholder relations led the aboriginal people of New Caledonia to partner with it on a joint-venture to develop the multi- billion dollar Koniambo nickel project.
Caroline graduated from Carleton University with a Bachelor of Journalism degree, specializing in science reporting. She has been an active member of the Retail Council of Canada’s Responsible Trade, Environment and Privacy committees. She has also served as Chair of the Mining Association of Canada’s Public Affairs Committee, helping to introduce MAC’s Towards Sustainable Mining Initiative; as a Director of the Public Affairs Association of Canada; and, as volunteer Chair of the Board of Directors and President of Humewood House Association, a social services agency.
caroline@casselmanandco.com
Casselman & Co. specializes in corporate social responsibility (CSR), stakeholder relations and sustainability communications and consulting services. We serve a broad base of clients in the corporate, environmental and public/not-for-profit sectors.
We help our clients build trust, credibility and reputational advantage with their key stakeholders by developing – and communicating – a strong track record of ethical, social and environmental performance.
From developing key stakeholder relationships to implementing and communicating your CSR and sustainability initiatives, we help you build, protect and enhance your reputation.
Caroline Casselman | biography:
